The ABC's of Networking
by Thom Singer|
Book Website: http://www.thomsinger.com
80 Pages, Paperback, 4.5 x 6
Building your business network of professional contacts can be as easy as A-B-C. The little things you do make a big difference when it comes to networking. Attitude, Brand and Creativity are just the start. Whether you are a novice or experienced networker, this book will cause you to reflect about how you interact with clients, prospects and other people in your business community. In this book you will learn: *Building a network requires focus and determination. *Creativity counts. *Following up with people is so important that it warrants scheduling on your daily calendar.
About The Author
Thom Singer is an expert in branding, positioning and networking, and has trained more than 5,000 professionals in the art of building professional contacts that lead to increased business. An accomplished speaker and presenter, Thom has authored numerous articles for business and marketing publications, including The Austin Business Journal, The Legal Marketing Portal and Professional Marketing Magazine. Thom's work experience includes stints with RR Donnelley, Brobeck Phleger & Harrison, Andrews Kurth LLP, Marsh, Inc., and Wells Fargo Bank. http://www.thomsinger.com and http://www.nqquiz.com
Austin Steve (Austin, TX) -
This is a great little book on networking. Thom takes the lessons learned in 10+ years of personal networking and boils them down into a super-quick read, packed with powerful ideas that anyone can apply to their own career.
Some of my favorite lessons from the book:
1. Why your "brand" is critical to your networking success.
2. Why exchanging business cards does NOT make someone part of your network.
3. Why networking events are not where networks are created.
The successful application of any one of the ideas in this book could cover the price of the book ten times over. Grab a copy and read it on your next business trip or while downing your morning Starbucks.