Just Bookz - Press Releases Are Not a PR Strategy


						Today is: Self-Publisher Recognition Day

Today in literature: 1819

Shopping Cart | Contact

Today is
Saturday, November 22, 2008

It's Rodney Dangerfield's Birthday

Book Search

Categories

Action & Adventure
African American
Arts and Photography
Biographies and Memoirs
Business, Finance and Legal
Children's
Computers and Technology
Cooking & Food
Creation / Evolution
Current Affairs
Education
Entertainment
Foreign Languages
Gay and Lesbian
General Fiction
Health, Mind and Body
History
Home and Garden
Home Schooling
Humor
Inspirational
Men's
Military and Military History
Motivational and Self-Help
Mystery and Thrillers
New Age
Non-Book Items
Non-Fiction General
Outdoors and Nature
Parenting and Families
Personal Transformation
Philosophy
Poetry
Politics
Professional and Technical
Recovery
Reference
Reference/Publishing
Reference/writing
Relationships
Religion and Spirituality
Romance
Science
Science / Religion
Science Fiction
Science/Religion
Self Publishing
Sexuality
Short Stories
Spiritual (non Religious)
Sports
Travel
Travel/Writing
Wizardry
Women's
Young Adult

Other

Author Interviews
Return Policy
Submission Form

Press Releases Are Not a PR Strategy

by Linda B. VandeVrede
Price: $18.95

Book Website: http://www.vandevrede-pr.com

176 Pages, Paperback, 6 x 9

ISBN-10: 0-9762527-1-6
ISBN-13: 978-0-9762527-1-9

Executive Guide to Public Relations - This paperback guide shares proven approaches to making sure your company's strengths are made known to the right media. Whether you're new to PR or a seasoned veteran, every chapter of this valuable guide delivers insights and tips you can put to work today.

About The Author

Linda VandeVrede has 25 years of experience helping companies of all sizes and at all stages enhance their market leadership position through proven public relations strategies. She has won the American Society of Business Publication Editors' Gold and Silver Awards for her business writing, and is a member of the PRSA Counselor's Academy.

Reviews

"A definite must-read for executives challenged by today's world of consumer-generated content. Linda's 'to-the-point' approach cuts to the core, using great examples that demonstrate how effective PR is a continuous process, not something you turn off and on when you think you'll need it." --Rod Lenniger, Executive Vice President, iCrossing "What VandeVrede has done is put all the best PR advice you've ever tried to give a CEO into one handy little book. And -- ever thinking of the target audience -- VandeVrede has managed to do it in a book that can be read in a two-hour plane ride." --Katie Paine, CEO, KDPaine & Partners "I use this book in my public relations campaigns class to give students an introduction to what they will encounter in the working world and how to 'hit the ground running' in their first public relations job. VandeVrede truly drives home the idea that it isn't any one element, but a total comprehensive strategy, that will make a public relations plan successful." --Joette Rockow, Lecturer, University of Wisconsin-Milwaukee

Other Ordering Options