Hot Leads...Cold Shoulders
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by Robin Craig and Norma Ory
Price: $20.00
80 Pages, Hardback, 5.5 x 8.5
ISBN-10: 0-9766817-1-4
ISBN-13: 978-0-9766817-1-7
Women represent an economic powerhouse, buying or influencing the purchase of 85 percent of all goods and services sold. Tune into this fact, apply what you’ll learn about the five most important attributes valued by women, and eliminate visual and behavioral signals that detract from your message during a sales or business encounter.
This is not a book about marketing to women. This is about up close (but not too close!), face-to-face selling. Whether you’re selling a product, service, idea or yourself, you’ll learn the qualities and traits women demand.
Full of true stories and based on a survey of 300 women in executive and influential purchasing roles, Hot Leads…Cold Shoulders transcends sales strategy and methodology and gives you hard facts and details about what’s important to women in a sales situation. You’ll find actionable recommendations you’ll want to implement and incorporate into your life. And the good news is—they’re easy!
Give yourself every advantage. Trust what you’re about to read and ACT…never again will you be the recipient of a “cold shoulder!”
About The Author
Robin Craig and Norma Ory are partners in Package You, a Scottsdale, Arizona based consultancy dedicated to creating great first and lasting impressions. Their clients represent diverse industries, including health care, finance, legal and construction. With more than 20 years each in executive positions at Fortune 100 corporations, they saw firsthand the importance of practicing correct business protocol, etiquette, and the power of a professional image. They conduct seminars and workshops on these topics and have been called upon as expert contributors to business publications throughout the United States.
Reviews
“The very straight forward and sound advice provided by this book, if followed, will
improve your ability to look, feel and be successful in business and in life. Taking the
time to read this book is a worthwhile investment for career-minded men.”
Matthew Simas, Chairman and CEO, MedInitiatives, Inc.
"This easy read offers men a handy rundown of basics to impress women favorably!"
Barbara Barrett, President of Triple Creek Guest Ranch
“This book provides excellent guidance for men in business as well as social situations.
Concise and to the point, the material is presented in a light-hearted and constructive
manner.”
Timothy Eller, Chairman and Chief Executive Officer, Centex Corporation
"Information contained in this book will, if applied, assure greater success for male
Execs in the U.S. business world. It should be a required text in Business Schools across
the country."
Robert C. Johnson, Retired CEO PCS Health Systems & Corporate Vice President,
McKesson Inc.
"Wow, it’s about time! These ladies send a profound message to men who can’t seem to
make it with women (business or socially). A must read required text book for men
wanting to succeed with women.”
Stan Levine, Community Activist, Paradise Valley, Arizona
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