Equinomics: The Secret to Making Money with Your Horse Business
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by Lanier Cordell
Price: $24.95
Book Website: http://www.espritdeequestre.com
192 Pages, Paperback, 8.25 x 11
ISBN-10: 0-9754092-0-4
ISBN-13: 978-0-9754092-0-6
Everything you need to develop a profitable horse business. Includes easy to use forms that will help you create effective marketing materials and strategies and to price your services for maximum profit.
About The Author
Lanier Cordell is a marketing, advertising and public relations professional who has been around horses and the horse industry for over 25 years. She writes articles for many equine publications including Riding Instructor Magazine, Dressage Today, Practical Horseman, Equus, Virginia Intermont College Equine Studies newsletter The Hoof Beat and many more. She is a popular speaker, presenting numerous workshops and seminars on marketing for horse business owners and facility managers.
Reviews
"If you're sitting around waiting for Prince Charming to come along and save your horse business, your wait is over. Lanier Cordell spells out everything you need to make your horse business a success. Her solutions are easy to understand and implement. Every horse business owner and manager should read this book." Seth B. Burgess, President of Equimax - Where Jobs and Horse People Find Each Other.
"I’ve worked with Lanier for 11 years. With her help in marketing our program has enjoyed a 500% increase in enrollment! Take advantage of this lady’s expertise- I am certainly glad I did."
Eddie Federwisch - Director Equine Studies, Virginia Intermont College
“Lanier is a regular columnist in Riding Instructor magazine, and her clear and concise method of sharing lnowledge has helped thousands of our readers. Now, with this important book, you have her clear and easy-to-follow advice all in one place and all at one time. If you listen to, and follow, her wisdom, your bottom line will improve - no doubt about it!” Charlotte Kneeland, Director, American Riding Instructors Association
“Lanier really opened my eyes! Now I know how to look at my business from the perspective of my customer. Understanding the benefit I provide helps me communicate clearly and succinctly with prospective customers. I'm much more successful at securing the work I want now because I know how to communicate in a way that peaks my prospect's interest.” Carolyn Peckham, Conflict Resolution Specialist for the Horse Industry
“Great guide with a step by step process to start a new business and market it. Normally it would have taken it would have taken months to gather such information. It saved me time and money that I can now dedicate to client specific marketing.” Jeanette Rojas, Avalon Treatment Center, Mexico
“It's a must read for anyone considering an Equine Business of any kind. Very common sense, logical and direct.
I loved it.” Eileen "Bud" Roberts, Instructor in Equine Studies Lake Erie College
“Lanier has shown us how to make this organization work. With her help, we have grown more than we ever thought possible.” Lynn Thomas, Co-Founder Equine Assisted Growth and Learning Association
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