Today is: World Herbal Health Day
Today in literature: 1912
Shopping Cart | Contact 

Today is
Sunday, October 12, 2008

It's Susan Anton's Birthday

 Book Search
  
 Categories

 Action & Adventure
 African American
 Arts and Photography
 Biographies and Memoirs
 Business, Finance and Legal
 Children's
 Computers and Technology
 Cooking & Food
 Creation / Evolution
 Current Affairs
 Education
 Entertainment
 Foreign Languages
 Gay and Lesbian
 General Fiction
 Health, Mind and Body
 History
 Home and Garden
 Home Schooling
 Humor
 Inspirational
 Men's
 Military and Military History
 Motivational and Self-Help
 Mystery and Thrillers
 New Age
 Non-Book Items
 Non-Fiction General
 Outdoors and Nature
 Parenting and Families
 Personal Transformation
 Philosophy
 Poetry
 Politics
 Professional and Technical
 Recovery
 Reference
 Reference/Publishing
 Reference/writing
 Relationships
 Religion and Spirituality
 Romance
 Science
 Science / Religion
 Science Fiction
 Science/Religion
 Self Publishing
 Sexuality
 Short Stories
 Spiritual (non Religious)
 Sports
 Travel
 Travel/Writing
 Wizardry
 Women's
 Young Adult

Other

 Author Interviews
 Return Policy
 Submission Form






Press Releases Are Not a PR Strategy

Press Releases Are Not a PR Strategy     

by Linda VandeVrede
Price: $16.95

Book Website:  http://www.vandevrede-pr.com

133 Pages, Paperback, 6 x 9

ISBN-10: 0-9762527-0-8
ISBN-13: 978-0-9762527-0-2

Quick guide for executives, entrepreneurs, PR professionals or communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst, not customers, should be the primary audience.


About The Author

Linda VandeVrede has nearly 25 years of experience working with both emerging and mature high-tech companies as in-house PR director and outside PR counsel.


Reviews

"[VandeVrede] understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally." Dale Dauten, King Features columnist ("The Corporate Curmudgeon") "One of the best lessons in this book is that the editor is your boss. Not the product, not the company." Lisa Vaas, associate editor, eWEEK.com


Add this book to your order.Review this title