Press Releases Are Not a PR Strategy
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by Linda VandeVrede
Price: $16.95
Book Website: http://www.vandevrede-pr.com
133 Pages, Paperback, 6 x 9
ISBN-10: 0-9762527-0-8 ISBN-13: 978-0-9762527-0-2
Quick guide for executives, entrepreneurs, PR professionals or communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst, not customers, should be the primary audience.
About The Author
Linda VandeVrede has nearly 25 years of experience working with both emerging and mature high-tech companies as in-house PR director and outside PR counsel.
Reviews
"[VandeVrede] understands what it takes to transform a publicity person from a nuisance to a welcomed and respected ally." Dale Dauten, King Features columnist ("The Corporate Curmudgeon")
"One of the best lessons in this book is that the editor is your boss. Not the product, not the company." Lisa Vaas, associate editor, eWEEK.com
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