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Monday, March 15, 2010

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Business, Finance and Legal

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Press Releases Are Not a PR Strategy     

 "Press Releases Are Not a PR Strategy"

by Linda B. VandeVrede
Price: $18.95

Executive Guide to Public Relations - This paperback guide shares proven approaches to making sure your company's strengths are made known to the right media. Whether you're new to PR or a seasoned veteran, every chapter of this valuable guide delivers insights and tips you can put to work today.

176 Pages, Paperback, 6 x 9

ISBN-10: 0-9762527-1-6
ISBN-13: 978-0-9762527-1-9


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Surfing Payment Channels     

 "Surfing Payment Channels"

by James D. Pitts
Price: $23.95

Surfing Payment Channels provides perspectives from expert insiders on today’s rapidly changing payments system. Senior executives from a diverse cross section of key payments industry organizations, share their experiences, observations, and predictions regarding the evolution of payments from paper to electronic technology. The bo....

200 Pages, Hardback, 6 x 9

ISBN-10: 0-9788698-0-X
ISBN-13: 978-0-9788698-0-9


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Hot Leads...Cold Shoulders     

 "Hot Leads...Cold Shoulders"

by Robin Craig and Norma Ory
Price: $20.00

Women represent an economic powerhouse, buying or influencing the purchase of 85 percent of all goods and services sold. Tune into this fact, apply what you’ll learn about the five most important attributes valued by women, and eliminate visual and behavioral signals that detract from your message during a sales or business encounter....

80 Pages, Hardback, 5.5 x 8.5

ISBN-10: 0-9766817-1-4
ISBN-13: 978-0-9766817-1-7


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