THOR Wholesale Book Distribution

Questions about THOR

If you are not selling at least 2000 copies/year through your traditional book distributor, you are probably losing money on those distributor sales. Don't fight it, Grow into it.

How much will I make when I sell a book through Thor?
You make the difference between 50% of the retail cost and the production cost.

Example : 256 page - 5 1/2 x 8 1/2 - 6x9 Paperback Book - $14.95 Retail Price
Retail = $14.95 minus 50%= $7.48 minus production cost ($.90 plus $.013 per page= $4.23) = $3.25ea PROFIT

If you raise the retail price to 19.95 your profit works out as:
Retail=$19.95 minus 50%= $9.98 minus production cost ($4.23) = $5.75ea PROFIT

As an unjacketed hardcover book the formula remains the same although the production cost is different. Using the 256 page example the numbers work out as:
Retail= $24.95 minus 50%=$12.48 minus production cost ($6.00 plus $.013/page= $9.33) = $3.15ea PROFIT

If you raise the retail price to $29.95 your profit works out as:
Retail= $29.95 minus 50% = $14.48 minus production cost ($9.33) = $5.15 PROFIT

REMEMBER: You have 100% control over the retail price

Complete Thor Production Costs (after initial setup)

Paperback
5 1/2 x 8 1/2 or 6 x 9

Paperback
8 1/2 x 11

Hardcover
with 4- color casewrap - 5 1/2 x 8 1/2 or 6X9

Jacketed Hardcover
5 1/2 X 8 1/2 or 6 X 9

112-740 pages $.90 per unit + $.013 per page      64 to 112 pages - $2.30 per unit (6X9 only)

112-740 pages $1.30 per unit + $.018 per page      64 to 112 pages - $3.24 per unit (8 1/2 X 11 only)

$6.00 per unit + $.013 per page

$7.55 per unit + $.013 per page

NOTE: For books with an original size of 5 1/2 x 8 1/2 the Thor size will be 5 1/2 x 8 1/2. Please take this into consideration when laying out your cover and allow extra bleed so the cover can be used for either size. The Thor program is not available for 4 1/2 x 7 or 7 x 10 sizes or    8 1/2 x 11 hardcover.